The Story
Highlights
• Curling
• Community Favorite
• Volumizing
• Long-Wearing
• Vegan
• Lengthening
About the Product
Meet Size Up Mascara, the ultra-pigmented, buildable vegan formula designed to give your lashes dramatic, oversized volume in seconds. This mascara delivers a striking combination of length, curl, and fullness, making it a go-to for beauty lovers who want instant impact and customizable intensity.
With every swipe, the rich formula glides effortlessly across lashes, allowing you to create anything from a soft daytime look to a bold, high-drama lash effect. Its hourglass-shaped brush grabs every single lash—lifting, separating, and amplifying them from root to tip for a fuller-than-ever appearance.
Available in three eye-catching shades:
• Intense Black – the classic bold look
• Vibrant Blue – for a pop of color that stands out
• Chocolate Brown – a softer, everyday alternative
This long-wearing mascara keeps lashes lifted and voluminous all day without smudging, flaking, or clumping.
Clinical Results
Based on brushing tests:
-
+122% more volume after 10 strokes
-
+180% more volume after 20 strokes
In a consumer test:
-
95% said their lashes had extreme volume
-
95% noticed longer lashes
-
100% saw a visible curl boost
Ingredient Spotlight
-
Cellulose Microspheres: Provide instant volume and thickness.
Full Ingredient List:
Aqua (Water), CI 77499 (Iron Oxides), Paraffin, Glyceryl Stearate, Synthetic Beeswax, Stearic Acid, Acacia Senegal Gum, Butylene Glycol, Palmitic Acid, Oryza Sativa Cera (Oryza Sativa (Rice) Bran Wax), Polybutene, Styrene/Acrylates Copolymer, VP/Eicosene Copolymer, Ozokerite, Aminomethyl Propanol, Hydrogenated Vegetable Oil, Phenoxyethanol, Stearyl Stearate, Hydroxyethylcellulose, Cellulose, Sodium Nitrate, Sodium Dehydroacetate, Silica, Glyoxal.
How to Use
-
Place the wand at the base of your lashes and wiggle upward from root to tip.
-
Work from inner to outer corner, allowing the brush to catch every lash.
-
Use alternating short and long fibers to help lengthen, curl, and separate.
-
Layer the formula until you reach your desired level of extreme volume and color intensity.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
Highlights
• Curling
• Community Favorite
• Volumizing
• Long-Wearing
• Vegan
• Lengthening
About the Product
Meet Size Up Mascara, the ultra-pigmented, buildable vegan formula designed to give your lashes dramatic, oversized volume in seconds. This mascara delivers a striking combination of length, curl, and fullness, making it a go-to for beauty lovers who want instant impact and customizable intensity.
With every swipe, the rich formula glides effortlessly across lashes, allowing you to create anything from a soft daytime look to a bold, high-drama lash effect. Its hourglass-shaped brush grabs every single lash—lifting, separating, and amplifying them from root to tip for a fuller-than-ever appearance.
Available in three eye-catching shades:
• Intense Black – the classic bold look
• Vibrant Blue – for a pop of color that stands out
• Chocolate Brown – a softer, everyday alternative
This long-wearing mascara keeps lashes lifted and voluminous all day without smudging, flaking, or clumping.
Clinical Results
Based on brushing tests:
-
+122% more volume after 10 strokes
-
+180% more volume after 20 strokes
In a consumer test:
-
95% said their lashes had extreme volume
-
95% noticed longer lashes
-
100% saw a visible curl boost
Ingredient Spotlight
-
Cellulose Microspheres: Provide instant volume and thickness.
Full Ingredient List:
Aqua (Water), CI 77499 (Iron Oxides), Paraffin, Glyceryl Stearate, Synthetic Beeswax, Stearic Acid, Acacia Senegal Gum, Butylene Glycol, Palmitic Acid, Oryza Sativa Cera (Oryza Sativa (Rice) Bran Wax), Polybutene, Styrene/Acrylates Copolymer, VP/Eicosene Copolymer, Ozokerite, Aminomethyl Propanol, Hydrogenated Vegetable Oil, Phenoxyethanol, Stearyl Stearate, Hydroxyethylcellulose, Cellulose, Sodium Nitrate, Sodium Dehydroacetate, Silica, Glyoxal.
How to Use
-
Place the wand at the base of your lashes and wiggle upward from root to tip.
-
Work from inner to outer corner, allowing the brush to catch every lash.
-
Use alternating short and long fibers to help lengthen, curl, and separate.
-
Layer the formula until you reach your desired level of extreme volume and color intensity.
